Vasilis Kallaras

Vasilis Kallaras

Instructor, Knowcrunch & CEO, Advisable

With over 15 years of experience in the field of ecommerce, he is the co-founder and CEO of Advisable, a digital agency that helps clients create and optimize their online presence and sales and instructor at Knowcrunch. He is passionate about designing and developing innovative solutions, and disrupting online marketing strategies. He and his team have built and launched the awarded platform ECOMMERCEN, which enables full control and functionality of an online shop. Under his leadership, Advisable has transformed dozens of corporations and expanded its customer base in Greece, Cyprus, US and UK.

Presentation title:

"The Performance Max Τweaks & Ηacks Υou Νeed"

During this session, we are going to discuss:
- Why zombie scripts are critical for your products
- How to split strategies
- What are the essential insights to monitor in Performance Max