Lisa Lucas

Lisa Lucas

Managing Director, Vault Marketing Group & Journalist

An expert in marketing and communications for startups and transforming businesses and a Journalist, Lisa has a proven track record in media innovation, storytelling and advertising in global markets. Formerly Dentsu International account leadership, her experience spans partnerships, MarTech, commercial negotiations and strategy in corporates and NGOs in Washington, D.C., Amsterdam and London.

Her work has appeared in The New York Times, The Washington Post, CNBC and Monocle.

In 2022, she co-founded Vault Marketing Group, a strategic communications consultancy that advises startups, digitally transforming businesses and brands planning to enter European markets from the US and Asia.

Presentation title:

"Using AI for 'good' — How AI is changing the personalisation potential for performance marketing"

How can we use the vigor of AI to allow humans (marketers) to focus on developing interesting creative and sharp strategies? A look at Google’s Gemini platform and its capabilities to superpower performance marketing. What does it mean for the future of personalisation and dynamic creative? Should it have a warning label?