Aigli	Ralli

Aigli Ralli

Regional Product Lead, Privacy Centric Measurement, Google

Aigli is digital marketing & sales leader with 8+ years of experience driving growth at Google and high-growth tech companies. In her role as a Product Lead she is focusing on the commercialization of Google’s policies and product roadmap for Privacy Measurement. Prior to Google, she honed her expertise at leading agencies and spent 5 years leading global SEM and CRO teams at Dropbox, where she oversaw the business expansion to APAC & LATAM. Aigli's international experience spans four countries (Greece, UK, US, Ireland) and includes managing diverse, global teams. She is passionate about developing innovative solutions that empower businesses to thrive while ensuring a safer internet experience for all users.

Presentation title:

"Privacy-centric Measurement and its Application in Google Ads"

The balance between effective measurement and user privacy has never been more critical. Google has developed a suite of privacy-focused solutions that empower advertisers to effectively measure and grow their campaigns while respecting user privacy. As the industry shifts away from traditional third-party cookie tracking, we'll explore the challenges, innovations, and opportunities that lie ahead.